To wake you up in the morning

behaviour ▪ economics ▪

More behavioural economics at work: Along the line of this post, now we have this alarm clock:

Connects via WiFi to your online bank account, and donates YOUR real money to an organization you HATE when you decide to snooze!

HT: Tyler Cowen. This thing seems to be a prank, but it's a cool application of trying to influence behaviours at the margin.